361° – One Degree Beyond Performance
361° 361° positions itself as a dynamic growth driver in the global sportswear and performance market. In an industry dominated by strong, historically established players, the company deliberately pursues a challenger strategy: technologically ambitious, attractively priced, and with a clear focus on consistent product innovation. This combination has made 361° a significant player in recent years – particularly in the running segment , where performance, stability, and material quality create direct differentiators.
At HEAT OF°, we focus precisely on this. We curate products that operationalize this brand claim and make it immediately tangible for consumers: robust running shoes, functional training models, and modern apparel pieces that reliably cover everyday life, from the gym and commuting to streetwear.
Brand identity & design DNA
The core visual symbol – the distinctive "3-6-1" logo – represents energy, a new beginning, and the well-known "One Degree Beyond" claim. This claim is not merely a marketing slogan, but rather structures the brand philosophy: always one degree more, always one step further, always a tangible added value beyond the expected. This attitude shapes the aesthetic language as well as the product strategy.
361° is increasingly establishing itself as a brand for consumers who prioritize performance but are unwilling to pay the often exorbitant premium prices of established brands. The result is a clear, technical design language: functional lines, precise silhouettes, and a focus on materiality rather than overloaded branding. The brand thus appeals to a segment that values substance – ambitious recreational athletes, urban runners, and people who integrate sporty aesthetics into their everyday lives.
Performance technologies & product platforms
The technological foundation is a crucial success factor for 361°. In the running sector, the brand relies on its own technology ecosystem that efficiently combines cushioning, energy return, and stability.
-
QU!KFOAM: A versatile cushioning platform that balances comfort and rebound. Ideal for longer distances and everyday urban life.
-
QU!KSPRING: Lightweight, responsive and specifically designed for dynamic movement sequences – particularly relevant for interval training or intensive workout scouting.
-
ENRG-X platform: The next-generation technology based on resilient compounds that enables noticeably high energy transfer.
These technologies are incorporated into models such as Meraki , Spire , Flame or Taroko – products that have established themselves in the international running community and regularly impress in reviews regarding stability, comfort and value for money.
The brand is thus addressing a growing segment: performance-oriented runners who are looking for an alternative to overpriced high-end models without having to compromise on quality and technology.
Lifestyle integration & streetwear relevance
Alongside its performance stack, 361° is increasingly investing in lifestyle integration . The trend towards functional aesthetics – with athleisure as the contemporary standard – enables brands to translate performance designs into urban looks. 361° is consistently leveraging this development.
The designs appear less retro-oriented than those of other brands, instead focusing on a modern, technically inspired design language. Clean panels, lightweight materials, flexible mesh constructions, and a deliberately understated color and logic palette create products that work equally well in training and streetwear contexts.
The result is a brand that transcends its purely sporting aspirations, gaining cultural relevance. 361° offers an attractive alternative for consumers who want to combine performance values with urban aesthetics – without the typical branding overload of other brands.
Collaborations & cultural relevance
The strategy is also becoming increasingly precise in the area of collaborations. 361° is working more intensively with athletes, running communities, and major sporting events to sharpen brand perception and create authentic touchpoints. These partnerships are deliberately focused, less mass-oriented, and rely on organic relevance rather than artificial hype mechanisms.
Limited drops, community activations, and event-based releases strengthen the cultural footprint. The goal: organic growth through credible performance stories rather than short-term campaigns.
Product range at HEAT OF°
At HEAT OF°, we bring together the spectrum of 361° that perfectly complements the performance lifestyle of our customers. We deliver a curated portfolio that addresses both ambitious runners and customers looking for flexible training models or modern athleisure pieces for everyday life.
Our focus: high functionality, a great fit, modern look – and clear added value for everyone who lives an active lifestyle.