ASICS at HEAT OF° – Sporty streetwear with retro charm
ASICS was founded in Japan in 1949 and stands for the motto “Anima Sana In Corpore Sano” – roughly translated: a healthy mind in a healthy body. Originally focused on running and sports shoes, ASICS has since gained a loyal following in the streetwear scene for both women and men through innovative cushioning technologies (GEL cushioning and FlyteFoam) and modern retro designs.
Technologies & Comfort
ASICS sneakers are characterized by sophisticated technologies: GEL cushioning optimally absorbs every impact and ensures a soft running experience, while the lightweight FlyteFoam midsole offers additional energy return. Many models utilize breathable, durable materials and comfortable fits that withstand both everyday wear and sports activities. This makes ASICS shoes ideal for long runs as well as city trips – comfort and style go hand in hand.
Popular ASICS series at a glance
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GEL-KAYANO 14 – The retro classic. This reissue of the 2008 model combines timeless running design with modern comfort. These stability shoes impress with breathable mesh and distinctive GEL cushioning, perfect for athletes and sneaker enthusiasts.
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GEL-NIMBUS – Comfort Champion. It stands for ultimate cushioning comfort (its name “Nimbus” means cloud). Ideal for long runs and everyday life, it offers springy running comfort and an adaptive design – which is why the Nimbus is considered Asics' comfort expert.
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GEL-NYC – New York street style. A modern newcomer with a subtle 2000s retro flair. This model combines iconic design elements from past Asics running silhouettes with current GEL technology. The Gel-NYC impresses with its stylish, casual design and everyday comfort.
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GT-2160 – Retro Revival. A true classic returns: The GT-2160 is based on performance models from the early 2000s and has been relaunched for the current "dad sneaker" trend. It offers a striking look, gel cushioning for optimal comfort, and a robust upper – perfect for anyone who loves retro style. .
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GEL-QUANTUM – Futuristic comfort. With its dynamic, modern design, the Gel-Quantum is a real eye-catcher. The full-length GEL cushioning ensures maximum comfort, even on long days. This model demonstrates how Asics combines high-tech features with everyday practicality – ideal for a stylish, sporty look.
ASICS in everyday style
ASICS sneakers are the perfect complement to urban streetwear: whether paired with jeans and a hoodie or sporty leggings, the distinctive brand logo and vintage charm add a stylish touch. In our HEAT OF° online shop, you'll find all the latest ASICS models – from classics to limited editions that are hard to find elsewhere. The selection ranges from popular runner collections to trendy lifestyle sneakers .