NEW BALANCE – Comfort, Innovation & Iconic Sneaker Culture
New Balance is one of the most influential brands in the global sneaker and sportswear scene. The American brand is known for its distinctive silhouettes, high-quality materials, and a perfect blend of performance technology and lifestyle design. At HEAT OF°, you'll find a curated selection of the most sought-after New Balance models – from modern performance sneakers to iconic retro classics.
Innovation meets tradition
For over 100 years, New Balance has stood for ergonomics, comfort, and high-quality craftsmanship. The distinctive "N" logo has long been a symbol of quality and timeless aesthetics. Typical brand characteristics:
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advanced cushioning and running technologies
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innovative materials such as FuelCell, Fresh Foam & ABZORB
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Made-in-USA & Made-in-UK quality
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Retro-inspired and modern silhouettes
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subtle color palettes & versatile styles
The brand manages to combine comfort and fashionable relevance like almost no other.
Iconic Pieces & Bestseller
New Balance has produced some of the most popular sneakers in the world. Highlights include:
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990 series (990v3, v4, v5, v6) – premium running technology meets lifestyle
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2002R – Retro running with modern style
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530 & 550 – Streetwear icons with cult status
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9060 – futuristic design with chunky DNA
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574 – a classic all-rounder for everyday use
These models redefine trend aesthetics and comfort.
New Balance in fashion, street style & culture
The brand has established itself far beyond running and is now an important part of global streetwear and fashion culture. New Balance is worn by:
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Street style influencers & fashion enthusiasts
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Athletes & Runners
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Designer communities
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Sneakerheads & Collectors
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Celebrities worldwide
The mix of comfort, quality and modern understatement makes New Balance unmistakable.
Limited drops & hyped collaborations
New Balance is known for collaborating with some of the most exciting designers and brands in the industry. Particularly sought after are:
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New Balance x Joe Freshgoods
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New Balance x Aimé Leon Dore
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New Balance x Stone Island
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New Balance x GANNI
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limited color variants of the 990 series
These drops combine high-quality workmanship with creative design – and therefore sell out quickly.
New Balance at HEAT OF° – Sneakers for every style
HEAT OF° offers you an exclusive selection of the most popular New Balance models:
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Premium lifestyle sneakers
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hyped collaborations & limited releases
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Running and performance models
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Retro classics & modern silhouettes
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Unisex styles in a wide range of colors
New Balance stands for comfort, style and premium quality – ideal for everyday life, sports and street style.