NIKE – Sports innovation, iconic sneakers & global streetwear power
Nike is arguably the most influential sports and lifestyle brand in the world. For decades, the US company has combined maximum performance, revolutionary technology, and distinctive design. With iconic sneaker models, innovative sportswear, and a strong presence in pop culture, music, and street style, Nike constantly sets new standards. At HEAT OF°, you'll find a carefully curated selection of the most coveted Nike products—from legendary sneakers and performance wear to limited-edition collaborations that have achieved cult status worldwide.
Performance meets street style – the DNA of Nike
Nike stands for progress: Every collection combines high-tech materials with aesthetic design. The brand reflects athleticism, innovation, and lifestyle. Typical features:
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state-of-the-art damping technologies such as Air, Zoom, React & VaporMax
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lightweight, breathable functional materials
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sporty silhouettes with urban appeal
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iconic logos such as the Swoosh & “Nike Air” branding
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Timeless designs that are present in all cultures.
Nike defines the future of sports and streetwear – and dominates the present.
Legendary sneakers & modern bestsellers
Few brands have produced as many sneaker icons as Nike. Among the world's most popular models are:
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Air Force 1 – timeless classic & streetwear staple
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Air Jordan 1 / Jordan Retro Models – Basketball & Fashion Icon
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Air Max 1 / 90 / 95 / 97 – running icons with Air Unit DNA
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Dunk & SB Dunk – Skate shoe, fashion phenomenon & collector's favorite
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Nike tech & running sneakers like React, Vomero & Pegasus
Each model combines comfort, style, and cultural storytelling.
Nike in Culture, Sport & Fashion
Nike is not just a brand – Nike is a global phenomenon. Its products shape:
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Streetwear and sneaker culture
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Basketball, running & football world
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Hip-hop, rap & pop culture
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Influencer, fashion and art scenes
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Collector communities & hype movements
Nike influences trends, inspires generations and combines sport with lifestyle like no other brand.
Limited releases, collaborations & hype
Nike is famous for its limited-edition releases, which generate worldwide buzz. Some of the most sought-after collaborations include:
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Nike x Off-White (Virgil Abloh)
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Nike x Travis Scott
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Nike x Sacai
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Nike x Patta
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Nike x Stüssy
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special Jordan Brand releases
These collaborations are extremely popular and often sell out immediately – true collector's items with cult status.
Nike Apparel – Performance & Streetwear combined
Besides sneakers , Nike also delivers strong apparel collections:
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Nike Tech Fleece – futuristic, warm, lightweight
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Dri-FIT Sportswear – perfect for training & everyday life
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Windrunner & Sports Jackets
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Hoodies, T-shirts, sweats & accessories
Nike apparel combines a sporty fit, comfort, and timeless street style.
Nike at HEAT OF° – The highlights of the sneaker & sportswear world
At HEAT OF° you'll find exclusive Nike pieces that combine style, innovation and hype:
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iconic sneaker models
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limited releases & collaborations
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Performance wear and modern streetwear
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Essentials for sports and everyday life
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Nike Tech, Air Max, Jordans & much more
Nike stands for innovation, style and cultural significance – perfect for athletes, sneakerheads and streetwear fans.